Conexeu Hub
Brand Kit /

Creative direction

Visual system, motion, and what to do and avoid.

Do

  • Start from white or Conexeu Green #0E443A. Decide the ground first; the rest of the system follows.
  • Let one therapeutic family own a piece when the piece is about one vertical — Iris for wound care, Hydra for oral health, Coral for aesthetics, Rose for animal health, CXU green for 3D bioprinting.
  • Set display in IvyPresto Thin or Light, and put emphasis in Light Italic.
  • Use the Frame. It is the cheapest, most recognisable Conexeu signal there is: 1.5% of the composition for digital, up to 3.5% for print and large format.
  • Let the Mesh follow the form of whatever it overlays — that contour behaviour is the idea.
  • Keep gold to hairlines, rules and small details, on green or white.
  • Build the "Architects of …" card when you need a repeatable unit: frame, solid panel, IvyPresto title, circular icon top-right, wordmark bottom-right, image block below.
  • Write in the design register and put the investigational line in the asset.
  • Reuse the approved lines before writing new ones.

Don't

  • No blue, pink or charcoal from the Nov-2025 guide. That system is dead.
  • No #0F574A and no #042A23 standing in for Conexeu Green in print or social.
  • No gold on a secondary green. No gold as a surface.
  • No therapeutic colour as a full-bleed background outside infographics and multi-page documents, and never the 1 or 2 stops as a background.
  • No body copy on CG 3, CG 4, Coral 2, Rose 1, Rose 2 or Slate 3 — measured contrast fails.
  • No third typeface, no bold IvyPresto, no all-caps headline, no live-text positioning line.
  • No Mesh and X Pattern in the same composition. No full-surface X Pattern.
  • No gradient, blur, drop shadow, bevel, glow or 3D extrusion on any brand element.
  • No baked lettering in a generated image — type is laid on in Figma, always.
  • No before-and-after, no outcome claim, no result, no percentage, no practitioner testimonial as evidence, no comparison to a named competitor product.
  • No invented motion timing, easing or duration. None is specified anywhere.
  • No new hex, no new radius, no new spacing step invented in a deliverable. Extend the token file deliberately or use what is there.