Social

Measured, not designed. Every number below was read off the 33 boards Conexeu has already published, in the client's own Figma file J0atrEm4bUK4AoDHJIvEU9 — six LinkedIn carousels (2:6 Launch 5/1/26 · 2:165 Press Release 7/1/26 · 2:710 GLP-1/PROOF 7/14/26 · 2:492 GLP-1/PROOF 8/5/26 · 2:1119 Controversies 8/10/26 · 2:1354 ECM 8/18/26). Extracted 2026-08-21.

1. The board

The Frame is built as two horizontal bars, not a four-sided rule. At 26px it lands between the guide's Standard (1.5%) and Emphasis (3.5%) weights — call it 2.4% for social and hold it, since 33 boards agree. The bars are always Conexeu Green #0E443A, which means they only read on a light ground; on a green board they match the ground and are inert. Green boards that need visible containment use a different device instead — an inset stroked rectangle 1052 × 1026 at 1,27.

Boards accumulate stray bars from the duplicate-and-edit workflow: several shipped boards carry a third and fourth 1080×26 rectangle parked off-canvas at 1080,0 or shifted to 26,0. One cover was missing its bottom bar entirely because that rectangle had been pushed off the board. Exactly two bars, at 0,0 and 0,1054 — check this before shipping.

2. Persistent furniture

The compliance line is a fixed asset, used verbatim:

CXU is investigational and not FDA-cleared. Preclinical findings may not predict clinical outcomes.

3. Vertical slots

Content lands on a repeating rhythm, not a free canvas:

Horizontal rule: a 206px line recurs at x ≈ 281–294 — and on covers it is a gold arrow, not a plain divider: a hairline with an arrowhead pointing right, sitting low on the board as a "swipe" affordance. Elsewhere it is the same 206px hairline without the head.

4. Type scale, measured

Expressed both in px at 1080 and as a fraction of the board, because the board size will change.

5. Board roles

The sets run 4–8 boards: one cover, three to six interior boards, one closer.

1. Cover — Conexeu Green ground. Logotype top-left, eyebrow mark, headline at 110–131px in white or gold, gold corner X. No image.
2. Image + copy — light ground with a full-bleed photograph plus a linear-gradient scrim, green logotype, headline at 86–90px, body or list beneath.
3. Statement / verticals — green ground with an inset stroked rectangle (1052 × 1026 at 1,27), white IvyPresto headline, and a row of the five verticals set in gold Neue Montreal Bold separated by thin vertical rules: Wound Care | Aesthetics | Oral Health | Animal Health | 3-D Bio Printing. This is the one board that names the whole platform.
4. Numbered cards — green ground, gold headline, and two to three white cards each carrying a large gold numeral (01 / 02 / 03), a bold term and a plain-language gloss. Content frames sit at 64,206 (667 × 180) and 64,450 (952 × 444).
5. Closer — green ground, white inner surface, watermark X, CTA at 42px, then the signature lockup and the compliance line in the fixed footer band.

6. Colour on boards

• Dark boards: #0E443A ground, white type, gold for the one emphasised phrase.
• Light boards: #F6F6F6 ground (see drift, below) with a white inner surface and #0E443A type.
• Gold #D4A041 is used for the corner X and for one headline per set — never more.
• Photographs always sit under a GRADIENT_LINEAR scrim so type stays legible. That scrim is the only gradient anywhere in the system, and it is a legibility device, not decoration.

7. Drift found in the produced boards

These are in the shipped work but not in the brand guide. Do not propagate them into templates without a decision.

Housekeeping: the later sets were made by duplicating earlier boards, so 30–40% of the layers on each board are hidden leftovers — e.g. a stale "Restore large volumes immediately…" text block sits visible: false on six of the eight ECM boards. Templates must not inherit that debris.

8. What a template set needs

Every one carries the same locked furniture: 64px margins, 26px frame bars, logotype at 64,72, and — on the closer — the compliance line at 203,965.

9. The built templates

Six template shells live on the page CXU — Social Templates (11:242) in the same file, cloned from the boards named below so the geometry, furniture and faces are identical to what ships.

Every layer is named for its job, so a template is self-documenting on the canvas:

• LOCKED/… — do not move: frame-bar-top, frame-bar-bottom, logotype (197×35 @64,72), inner-surface, photo-scrim, compliance-line (24px @203,965).
• SLOT/… — replace: headline-xl, headline, subhead, pull-or-eyebrow, body-or-cta, list, signature, photograph. Each name carries its own face and size.
• DEVICE/… — the graphic devices in place: x-mesh watermark, x-watermark full-bleed, gold-corner-X, gold-arrow-rule, eyebrow-mark.

Why the templates still carry real copy. Neither brand face is loadable in the automation runtime — the Figma plugin API here lists 1,938 families and has neither IvyPresto Display nor Neue Montreal — so text could be cloned but not retyped without substituting a wrong typeface. The templates therefore keep the sample copy from the set they came from, and every text layer is named … — REPLACE COPY (sample from the produced set). Retype in the Figma UI, where the real faces are available. Do not publish a template with its sample copy: some of it is live regulatory language, including the Q1 2027 510(k) line.

Hidden debris was stripped: 3–4 hidden text and image layers per board, plus 1–3 stray frame bars.

9b. Open

• Square only. All 33 boards are 1:1. A 4:5 or 9:16 version means agreeing new safe areas the brand has never used; flag it rather than reflowing.
• The eyebrow 267 × 98 vector and the 138 × 50 signature mark need naming and exporting as reusable assets — right now they exist only inside boards.