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Brand Kit /

Brand rules

The rules that hold on every piece of work.

Regulatory (hardest)

  1. No outcome claim. designed to / intended to / may support — never restores, proves, works, regenerates as achieved fact.
  2. No results, percentages, timelines-to-benefit or efficacy data.
  3. No before-and-after, ever. Any medium.
  4. No testimonial used as evidence of performance.
  5. No comparative claim against a named competitor; competitor marks carry ® plus the no-affiliation disclaimer.
  6. Investigational status appears in the asset itself at first substantive mention.

Color

  1. Conexeu Green is #0E443A. Not #0F574A (guide caption typo), not #042A23 (a live-site ground the guide never defines) unless a web build explicitly calls for it.
  2. White + Conexeu Green own the field. Secondary greens never exceed the primary green's presence.
  3. Gold never touches a secondary green tone. Gold is a hairline accent, never a dominant surface.
  4. Therapeutic colors signal category, they don't decorate. Backgrounds only in infographics or multi-page documents, and then only the 3 and 4 stops.

Type

  1. Two families only — IvyPresto Display (Thin / Light, italic for emphasis) and Neue Montreal.
  2. No bold or heavy IvyPresto; no all-caps display headline.
  3. The positioning line "Architecting Bioregeneration" is an outlined vector, not live text.
  4. Fallbacks are Times New Roman and Helvetica. Any other substitute is a declared deviation.

Mark

  1. Clearspace = the height of the X, on all sides, both marks.
  2. CXU mark never replaces the Conexeu logotype and never stands alone before Conexeu is established in the piece.
  3. No stretch, tint, shadow, rotation or manual recreation.

Devices

  1. One device per composition — Mesh or X Pattern, not both.
  2. Hairline only. Nothing in this system is filled, blurred, gradiated or shadowed.
  3. The Frame is a percentage of the composition (1.5% standard, 3.5% emphasis), never a fixed px.
  4. Icons are circular line-art at ~1.1% stroke-to-size, green on light or white on dark.
  5. No invented motion. The guide specifies none.