Imagery
The imagery direction.
The thesis
"Imagery for Conexeu balances human expression with scientific depth, creating a visual system that feels both real and advanced."
The five approved categories
| Category | Guide definition |
|---|---|
| Patient Imagery | "Natural, confident, and highly realistic. Can be sourced or AI-generated, with strict attention to quality and licensability." |
| Gel & Material Macro | "Close-up, gel-like forms that express tactility, softness, and structure." |
| Fluid & Water Motion | "Clean, hydrogen-like fluidity that conveys movement, clarity, and biological flow." |
| Cellular & Microscopic Visuals | "Color-driven scientific imagery that reflects regeneration at a structural level and aligns with therapeutic palettes." |
| Skin & Biological Surface Detail | "Macro views of skin tone, texture, and pigmentation that feel real, nuanced, and human." |
Two things follow from the list that are easy to miss:
- AI-generated patient imagery is explicitly permitted — with quality and licensability as the gate. Conexeu is one of the few clients where this is written down.
- Cellular/microscopic imagery is expected to align to the therapeutic palettes. A microscopy plate for the aesthetics vertical should live in Coral, wound care in Iris, and so on.
Rules that hold across the system
- Real, nuanced, human. No stock-looking posed presentation to camera.
- No clinical/lab set-dressing used as generic brand decoration.
- Corner radii from the layout system (15 / 20 / 30px) where imagery is in a card; full-bleed where it is the ground.
- The Mesh's Contour Overlay is the sanctioned way to combine linework with a body surface.