Logo files
The lockups held in the brand brain, as vector files.
Favicon
The mark at small sizes, as set in this hub's browser tab.
Handle it carefully
The lockup is a fixed artwork. Treat it that way.
- baked lettering, headline, caption, logo, number or UI text inside a generated render
Guidance
The logo should feel stable and precise. Never crowd it, stretch it, recolor it, outline it, or combine it with unrelated marks.
Do
- Use the 2026 cuts from
Brand Assets/Logos/Primary-2026/— never the blue files, which belong to the superseded 2025 system. - Keep the mark in Conexeu Green
#0E443Aor white. Alternates only under a production constraint. - Leave clear space equal to the height of the X on all sides — both the logotype and the CXU mark.
Don't
- Do not stretch, compress, rotate, tint, shadow or hand-rebuild the mark.
- Do not place the mark on busy or low-contrast imagery — the background supports the mark, never competes with it.
- Do not use the CXU mark alone before Conexeu is established in the piece. Repeating the X is the X Pattern device, not the logo.
Logo usage
Primary — the Conexeu logotype
Guide language: "a modern, balanced wordmark that reflects precision and restraint, softened by subtle curvature to create a more human, approachable expression."
Two stated design principles:
- Modern, balanced proportions — "even weight, consistent geometry, and rounded forms create a sense of stability, control, and visual harmony across the mark."
- The X as signature — "the X anchors the identity, referencing mesh and scaffolding while introducing a subtle fluidity that reflects the product's gel-like behavior."
The X is the load-bearing letterform. It is also the unit of measure and the source of every graphic device in section 6.
Clearspace
The height of the X, on all sides. Applies to both the Conexeu logotype and the CXU mark. Verbatim: "This space ensures the mark remains unobstructed, legible, and distinct across all applications… Do not crowd or encroach on the logo."
Color
- Conexeu Green
#0E443Aor white. These two are the foundational logo colors. - Any alternate color "should be avoided unless required by production constraints, such as black or single-color applications."
- On imagery: ensure sufficient contrast and clarity at all times. "The background should support, not compete with, the mark — avoiding busy, high-contrast, or obstructive visuals that reduce legibility."
Secondary — the CXU mark
"A flexible secondary expression… it should not replace the primary Conexeu logotype, and is intended for use once the brand has already been established." Supporting element for events, digital experiences and long-form content.
Three sanctioned modes:
| Mode | Rule |
|---|---|
| Solid | Conexeu Green or white, for primary high-contrast applications. |
| Outline | For subtle secondary moments where a lighter brand presence is needed. Stroke weight scales proportionally with the mark and "should never appear too thin or too heavy." |
| Image Mask (X) | The X may be used as a mask to reveal imagery. Use simple, uncluttered lifestyle photography or abstract scientific visuals where a clean, natural crop can be maintained. |
Clearspace for the CXU mark is the same X-height rule.
Don'ts
- No stretching, compressing, rotating, recolouring, tinting, shadowing or outlining beyond the
supplied
-olcuts. - No blue Conexeu wordmark or blue CXU mark.
- No CXU mark standing alone where Conexeu has not already been established in the piece.
- No mark placed on busy or low-contrast imagery, and none inside the X-height clearspace.
- No manual recreation or re-typing of the wordmark.