Foundations
The laws of the visual system: colour, type, logo, space, imagery and motion.
Conexeu — Color
Conexeu — Color
Source: the brand-spec palette in ../../Brand Instructions/brand.md (source-backed).
| Token | Hex |
|---|---|
conexeu-green |
#0E443A |
white |
#FFFFFF |
cg-1 |
#156A5A |
cg-2 |
#0D9279 |
cg-3 |
#16B496 |
cg-4 |
#90E8D7 |
gold-solid |
#FFD902 |
gold-metallic-1 |
#D4A041 |
gold-metallic-2 |
#FBE67B |
gold-metallic-3 |
#FCFBE7 |
gold-metallic-4 |
#F7D14E |
iris-1 |
#5F3EFF |
iris-2 |
#7F65FF |
iris-3 |
#CABFFF |
iris-4 |
#EAE4FF |
hydra-1 |
#0065BC |
hydra-2 |
#0089FF |
hydra-3 |
#7FC3FF |
hydra-4 |
#D7ECFF |
coral-1 |
#FF5D3A |
coral-2 |
#FF8C73 |
coral-3 |
#FFB5A5 |
coral-4 |
#FFE7E2 |
rose-1 |
#FC6082 |
rose-2 |
#FF8BA4 |
rose-3 |
#FFB7C7 |
rose-4 |
#FFD7DF |
slate-1 |
#343D3B |
slate-2 |
#737A78 |
slate-3 |
#A8A8A8 |
slate-4 |
#F1F1F1 |
live-deep-ground |
#042A23 |
live-pearl |
#F8F7F3 |
Semantic role assignments (which color does what) are Needs source until read from
approved artboards — see tokens/tokens.json → semantic.
Rules, mapping and measured contrast
The table above is the raw token list. The hierarchy (white + Conexeu Green own the field;
secondary greens ≤ primary green; therapeutic colours signal a vertical; gold is a sparing accent
never on a secondary green), the therapeutic → vertical mapping, the approved pairings, the two
value discrepancies and a computed WCAG contrast table all live in
../../Oracle Brain/Brand Assets/Colors/colors.md.
Three things to carry away:
- Conexeu Green is
#0E443A. The guide captions it#0F574A; the swatch, the logo artwork and the live site all say#0E443A. - Never set body copy on
cg-3,cg-4,coral-2,rose-1,rose-2orslate-3. - The guide's own
coral-4 / coral-1(2.58:1) androse-4 / rose-1(2.25:1) pairings fail AA — display sizes only. live-deep-ground #042A23andlive-pearl #F8F7F3are production values the 2026 guide does not define. Use them only when editing the existing site.
Conexeu — Graphic Devices
Conexeu — Graphic Devices
Brand-specific foundation (the template's floor does not include it; Conexeu's system requires it).
Source: Conexeu Brand Guidelines v1.0 (2026) section 6.0, nodes 2:2065 2:2086 2:2143 2:2206.
Full spec: ../../Oracle Brain/Brand Assets/Graphic-Treatment/graphic-devices.md.
Four devices, all descended from the X in the logotype, all hairline linework.
| Device | What it is | Rules |
|---|---|---|
| The Mesh | continuous interlocking-X lattice | 3 modes only: metallic gold on green (premium) · white contour that follows the body's form over therapeutic areas · solid gold on white as light texture |
| The X Pattern | small cluster of large open outlined Xs | Conexeu Green on light, white on dark, solid gold on white for elevated moments. Cropped into photography or at a layout edge. Never full-surface. |
| The Frame | inset containment rule | 1.5% of composition standard, up to 3.5% emphasis |
| Iconography | circular line-art | 180px @ 2px stroke = 1.1% ratio. See iconography.md |
Hard rules
- One device per composition. Mesh or X Pattern, never both.
- Hairline only — nothing filled.
- No gradient, blur, drop shadow, glow, bevel or 3D extrusion on any brand element, anywhere in this system.
- A flat mesh pasted over a curved surface is off-canon; the contour behaviour is the idea.
Gap
The device artwork exists only inside guide slides. No master vectors were delivered for the Mesh or the X Pattern — request them before any large-format or print use.
Conexeu — Iconography
Conexeu — Iconography
Source: Conexeu Brand Guidelines v1.0 (2026), section 6.3 Iconography, node 2:2206.
Full detail: ../../Oracle Brain/Brand Assets/Graphic-Treatment/graphic-devices.md.
Guide language: "clean, circular line-art icons that balance literal and abstract forms with minimal detail and controlled stroke weight."
Spec
| Property | Value |
|---|---|
| Container | a circle, always |
| Glyph | line-art, centred, never filled |
| Reference size | 180 × 180px |
| Stroke at that size | 2px — i.e. 1.1% of icon size. Scale by ratio, never by fixed px. |
Modes
| Mode | Ink | Ground | When |
|---|---|---|---|
| Light (default) | Conexeu Green #0E443A |
white / light | "the default and most common application" |
| Dark | white | Conexeu Green or dark | reverses for contrast |
| Secondary | therapeutic 1-stop | that family's 3 / 4 tint | "limited and intentional… reserved for therapeutic contexts, such as infographics or multi-page documents" |
Check contrast before using a secondary mode: Coral 1 on Coral 4 measures 2.58:1 and
Rose 1 on Rose 4 2.25:1 — both fail AA. Hydra (4.83) and CG (4.54) pass.
Motifs observed in the guide set
Layered waves · a seven-circle cell cluster · an asterisk / burst · a four-circle quad. All single weight, all inside the circle.
Gap
No icon files were ever delivered. The vault holds only Brand Assets/Icons/X-Mark/ (the logo X).
The icon system is specified; the icon set does not exist. Request it, or draw to this spec and
mark the result as PreHealth-authored.
Conexeu — Logo
Conexeu — Logo
Source: the brand-spec logo block in ../../Brand Instructions/brand.md.
| Key | Value |
|---|---|
| clear-space | height of the X in the wordmark, all sides, both marks |
| primary | Oracle Brain/Brand Assets/Logos/Primary-2026/SVG/conexeu-logo-primary-green.svg |
| white | Oracle Brain/Brand Assets/Logos/Primary-2026/SVG/conexeu-logo-primary-white.svg |
| mark | Oracle Brain/Brand Assets/Logos/Primary-2026/SVG/CXU-green.svg |
Rules
Full spec: ../../Oracle Brain/Brand Assets/Logos/logo-system.md.
- Clearspace = the height of the X, all sides, both the Conexeu logotype and the CXU mark.
- Colours: Conexeu Green
#0E443Aor white. Alternates only under production constraint. - The CXU mark is secondary — solid, outline or image-mask (X) — and never replaces the logotype or stands alone before Conexeu is established in the piece.
- No blue cut. The blue wordmark / CXU / X-Mark files belong to the superseded 2025 system.
- Guide section 2.5 "Logo Do's & Dont's" is an empty placeholder — our don'ts list is a PreHealth extension, not client-approved.
Conexeu — Motion
Conexeu — Motion
Needs source — and this is a confirmed absence, not an unchecked box.
All 42 slides of the Conexeu Brand Guidelines v1.0 (2026) were read on 2026-08-21. No motion
specification exists anywhere in the guide: no duration, no easing, no entrance or exit behaviour,
no rules for any of the four graphic devices, and no reference to motion in the contents (section 7.4
is titled Xxx).
What is observable, and is evidence only:
- conexeu.com animates with GSAP + ScrollTrigger (registered site-wide, with a
ScrollTrigger.refresh()timeout and a navbar-logo transform fix). Nothing about it is documented as brand intent. - The client's asset library contains a 3D breast-reconstruction render clip
(
CXU 3D Breast Recon/_videos/Clip_Mont.mp4) which was judged product-specific, not brand motion.
Do not invent timings, easings or durations and attribute them to the brand. If a deliverable needs motion, propose a spec explicitly as a PreHealth proposal, get it approved, and record it here.
Conexeu — Photography
Conexeu — Photography
Needs source. The brand-spec does not define photography. Per the Design System Ingestion Methodology, an undefined slot is stubbed explicitly — never filled with a confident-looking guess. Populate from a contract-compliant Figma source or a client-supplied artifact, and cite it.
The brand-spec negative list already bans:
- any color from the superseded Nov-2025 palette, especially blue and pink
- a blue Conexeu wordmark, blue CXU mark or blue X-Mark
- 0F574A or 042A23 used as Conexeu Green in print or social
- gold on a secondary green tone, or gold as a dominant color
- a therapeutic 1 or 2 stop used as a full-bleed background
- body copy on CG 3, CG 4, Coral 2, Rose 1, Rose 2 or Slate 3
- a third typeface, Bold or Heavy IvyPresto, or an all-caps display headline
- the positioning line set as live text instead of an outlined vector
- a stretched, tinted, shadowed, rotated or hand-rebuilt mark
- content inside the X-height clearspace
- a standalone CXU mark where Conexeu has not been established
- mesh and X pattern in the same composition
- a full-surface X pattern
- a flat mesh pasted over a curved body surface
- gradient, blur, drop shadow, glow, bevel or 3D extrusion on a brand element
- baked lettering, headline, caption, logo, number or UI text inside a generated render
- before-and-after imagery in any medium
- a result, percentage, timeline-to-benefit or efficacy figure
- restores, heals, proves, works or regenerates stated as achieved fact
- a testimonial used as evidence of performance
- a comparative claim against a named competitor product
- vault photography shot against a competitor product
- an uncaveated superlative such as next-generation, advanced or innovative
- the unapproved line Regenerate, don't replace
- invented motion timing, easing or duration
- invented brand voice, personality or tone attributed to the guide
Categories and restrictions
Full spec: ../../Oracle Brain/Brand Assets/Imagery/imagery-system.md.
Five approved categories: patient, gel & material macro, fluid & water motion, cellular & microscopic, skin & biological surface. "Balances human expression with scientific depth."
- AI-generated patient imagery is explicitly permitted — with strict attention to quality and licensability.
- Microscopy should align to the therapeutic palettes (aesthetics → Coral, wound care → Iris, …).
- No before-and-after, ever. CXU is investigational.
- Guide sections 5.2 / 5.3 / 5.4 are empty placeholders — no photography direction, treatment or crop system exists.
- Restricted: many vault frames are shot against named competitor products (Renuva, Restylane Lyft, Radiesse, Ultra Plus). No publication without written sign-off.
Conexeu — Space & Grid
Conexeu — Space & Grid
Source: Conexeu Brand Guidelines v1.0 (2026), Figma J0atrEm4bUK4AoDHJIvEU9 — measured off the
guide's own slide construction and section 6.2 The Frame (2:2143) — plus the live conexeu.com
stylesheet conexeu-bioregeneration.webflow.shared.58c228396.min.css (:root). Extracted 2026-08-21.
The Frame is the grid
Conexeu's spatial signature is not a column grid, it is containment. Content sits on a surface inset inside a frame, and the frame's weight is expressed as a percentage of the composition — never a fixed pixel value.
| Variant | Weight | Use |
|---|---|---|
| Standard Frame | ~1.5% of the composition | Digital and editorial |
| Emphasis Frame | up to ~3.5% of the composition | Print and large-format |
At 1080 × 1080 that is ~16px and ~38px. At 1920 × 1080 (long edge) ~29px and ~67px.
Artboards in use
| Surface | Size |
|---|---|
| Brand-guide / deck slide | 1920 × 1080 |
| Social (all 33 produced boards) | 1080 × 1080 |
Radii
small 15px · medium 20px · large 30px. Nothing else. Images in cards take a radius; full-bleed
imagery takes none.
Web spacing (as built)
| Token | Value |
|---|---|
| container | 82.5rem |
| container-large | 95.625rem |
| container-medium | 106.875rem |
| page-width | 1600px |
| container gutter gap | 0.9375rem |
| section gap | 8.125rem |
| section-with-content top / bottom / middle | 7.5rem / 7.4375rem / 3.0625rem |
| h1 gap / h1 subheading gap | 1.6875rem / 0.8125rem |
| h2 gap / h2 paragraph gap | 0.75rem / 1.3125rem |
Slide anatomy (guide chrome, reusable for decks)
Running head 14pt Neue Montreal Regular. Section number and section name top-left, brand line top-right or bottom-right. Section title 53pt IvyPresto Thin. Full-bleed section dividers carry the title at 75pt with the number at 33pt. Body copy runs in two columns at 14pt.
Needs source
No baseline grid, column count or spacing scale is published anywhere in the guide. The values above are the ones that exist. Do not infer an 8pt scale — the web tokens are rem fractions off a 16px root, not a modular scale.
Conexeu — Type
Conexeu — Type
Source: the brand-spec type block in ../../Brand Instructions/brand.md.
| Role | Family |
|---|---|
| display | IvyPresto Display |
| body | Neue Montreal |
| display-fallback | Times New Roman |
| body-fallback | Helvetica |
| web-body-fallback | Inter |
| headline | IvyPresto Display Thin, 78pt, 112% leading, 4% kerning |
| positioning-line | IvyPresto Display Light, 52pt, 100% leading, 2% kerning, outlined vector |
| body-copy | Neue Montreal Regular, 26pt, 150% leading, 2% kerning |
Scales, weights in production use, and leading are Needs source until measured from approved artboards.
Ramp, licensing and fallbacks
Full spec: ../../Oracle Brain/Brand Assets/Typography/typography.md.
- Display is IvyPresto Display in Thin or Light only — no Regular, Medium, Bold or Heavy appears anywhere in the guide. Emphasis is Light Italic, never bold, never all-caps.
- Print ramp: headline 78pt / 112% / 4% kerning · positioning line 52pt / 100% / 2% · body 26pt / 150% / 2%. Sizes are relative; the percentages travel with the size.
- "Architecting Bioregeneration" is set as an outlined vector, not live text.
- Web ramp:
../20-media/digital.md. - Licensing: IvyPresto is a domain-locked Adobe Fonts kit; the vault's Neue Montreal is a DEMO cut. Guide fallbacks are Times New Roman and Helvetica; anything else is a declared deviation.