Brand instructions

Conexeu Sciences Inc. (Nasdaq: CNXU) — a preclinical-stage regenerative tissue platform company developing CXU™, an investigational bioregenerative extracellular-matrix (ECM) scaffold. The positioning line is Architecting Bioregeneration™.

The system in one line: white and Conexeu Green own the field, everything else is signal. Two typefaces, one accent metal, four therapeutic colours that mean something, and every graphic device descended from the X in the logotype — all of it hairline linework, none of it gradiated. And nothing, ever, claims an outcome: CXU™ is investigational and not FDA cleared or approved.

Do's

• Ground every piece in white or Conexeu Green #0E443A. These two carry the majority of the visual field in every application.
• Let secondary greens (CG 1–4) add depth, with total presence equal to or less than Conexeu Green.
• Give a single-vertical piece its therapeutic family: Iris wound care, Hydra oral health, Coral aesthetics, Rose animal health, CXU green 3D bioprinting. Signal, not surface.
• Keep gold to hairlines and small details — solid #FFD902 on white or green, metallic #D4A041→#F7D14E on green or as real foil.
• Set display in IvyPresto Display Thin or Light; emphasis is Light Italic. Body and utility in Neue Montreal Regular, Bold sparingly, Light for refined short copy.
• Hold the ramp's proportions: headline 78pt / 112% / 4% kerning, positioning line 52pt / 100% / 2%, body 26pt / 150% / 2%. Sizes are relative; the percentages travel.
• Render "Architecting Bioregeneration" as an outlined vector, never live text.
• Keep clearspace at the height of the X on all sides, both marks.
• Use the Frame — 1.5% of the composition for digital and editorial, up to 3.5% for print and large format.
• Use the Mesh where you want scaffolding: metallic gold on green, white contour that follows the body's form, or solid gold on white as light texture.
• Use the X Pattern sparingly — a small cluster of open outlined Xs, cropped into photography or parked at a layout edge, with whitespace around it.
• Keep icons circular line-art at ~1.1% stroke-to-size: green on light, white on dark.
• Build the "Architects of {vertical}" card when you need a repeatable unit: frame, solid panel, IvyPresto title, circular icon top-right, Conexeu wordmark bottom-right, image block below.
• Cast imagery from the five approved categories: patient, gel & material macro, fluid & water motion, cellular & microscopic, skin & biological surface. AI-generated patient imagery is permitted with strict attention to quality and licensability.
• Write in the design register — designed to, intended to, is being evaluated as, may support — and put the investigational line in the asset itself.

Don'ts

• No blue, pink, mid-charcoal or cream from the Nov-2025 guide, and no blue Conexeu wordmark, blue CXU mark or blue X-Mark file.
• No #0F574A (a caption typo in the guide) and no #042A23 (a live-site ground the guide never defines) standing in for Conexeu Green in social or print.
• No gold on a secondary green tone, and no gold as a dominant colour.
• No therapeutic colour as a full-bleed ground outside infographics and multi-page documents — and then only the 3 and 4 stops, never 1 or 2.
• No body copy on CG 3, CG 4, Coral 2, Rose 1, Rose 2 or Slate 3; and treat the guide's own Coral 4 / Coral 1 and Rose 4 / Rose 1 pairings as display-only — both measure below 2.6:1.
• No third typeface, no Bold or Heavy IvyPresto, no all-caps display headline, no long passage in Neue Montreal Light.
• No substitute face other than Times New Roman (display) and Helvetica (body) unless the deviation is stated on the artifact.
• No stretched, tinted, shadowed, rotated or hand-rebuilt mark; nothing inside the X clearspace.
• No standalone CXU mark before Conexeu has been established in the piece.
• No Mesh and X Pattern in one composition; no full-surface X Pattern; no flat mesh pasted over a curved body.
• No gradient, blur, drop shadow, glow, bevel or 3D extrusion on any brand element.
• No baked lettering in a generated render — no headline, caption, logo, number or UI text. Type is laid on in Figma.
• No before-and-after in any medium. No result, percentage, timeline-to-benefit or efficacy figure.
• No outcome verb — restores, heals, proves, works, regenerates as an achieved fact.
• No superlative (next-generation, advanced, innovative, bioregenerative) without the IMPORTANT NOTICES caveat in the same communication.
• No "Regenerate, don't replace." — it appears nowhere on conexeu.com and is not approved.
• No invented motion spec. The guide contains none.

Rubrics