ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & ? ! → %
Typography
IvyPresto Display for headlines, Neue Montreal for text, from the approved brand spec.
Two typefaces
IvyPresto Display for headlines, Neue Montreal for text, from the approved brand spec.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & ? ! → %
Font files
The font files are not stored in the brand brain. Ask your PreHealth team for the licensed files.
Type usage
Two families, no third
| Role | Family | Foundry | Cuts in the system |
|---|---|---|---|
| Display / headline | IvyPresto Display | Ivy Foundry (Jan Maack), ivyfoundry.com |
Thin, Thin Italic, Light, Light Italic |
| Body / utility | Neue Montreal | Pangram Pangram, pangrampangram.com |
Light, Light Italic, Regular, Italic, Bold, Bold Italic |
Guide language, verbatim: IvyPresto Display's "refined, modern serif structure conveys precision and elegance, aligning with the brand's focus on bioregeneration and advanced science." Neue Montreal is "used for all body and utility copy… Regular is the default, with Bold used sparingly for hierarchy and Light for more refined applications."
Display is set in Thin and Light only. No Regular, Medium or Bold IvyPresto appears anywhere in the guide. Bold weight belongs to Neue Montreal, sparingly.
The ramp (3.3 Using Type)
Sizes are relative — the guide says so explicitly. Scale proportionally to the surface; the percentages are what stay fixed.
| Role | Face | Size | Leading | Kerning |
|---|---|---|---|---|
| Headline | IvyPresto Display Thin | 78pt | 112% | 4% |
| Brand positioning line | IvyPresto Display Light | 52pt | 100% | 2% |
| Headline emphasis | IvyPresto Display Light Italic | — | — | — |
| Body copy | Neue Montreal Regular | 26pt | 150% | 2% |
| Section title (guide chrome) | IvyPresto Display Thin | 53pt | — | — |
| Utility / header / footer | Neue Montreal Regular | 14pt | — | — |
Positioning-line rule. "Architecting Bioregeneration" should always be scaled proportionally and is preferably used as an outlined graphic — a vector, not live text — to avoid typesetting inconsistency. Treat live-text setting of the positioning line as a defect.
Emphasis convention. Emphasis inside a headline is IvyPresto Light Italic — see the guide's own sample, "Understanding your tissue is the first step toward regenerating it" and "Designed with purpose. Backed by science." Italic carries emphasis; never bold the display face, never all-caps a headline.
Fallbacks
Guide-sanctioned, verbatim: "Use IvyPresto Display and Neue Montreal whenever possible. If unavailable, substitute Times New Roman for headlines and Helvetica for body and utility copy."
Licensing reality that forces the fallback more often than the guide implies:
Rules for our own deliverables:
- Stack the real families first, always.
- Never mix two substitutes for the same role in one artifact.
Web ramp as built (conexeu.com)
h1 3.75rem/110% · h2 2.5rem/125% · h3 1.875rem/133% · h4 1.5rem/141% · h5 1.25rem/150% ·
h6 1.125rem/150% · body 1rem/150% · paragraph 1.0625rem/130% ·
sub-heading 0.75rem at 0.0875rem tracking · button 0.9375rem/150%.
Display steps: L 4.6875rem, XL 5rem, XXL 5.3125rem, XXXL 5.625rem.
Weights in use: 100 / 300 / 400 / 500 / 600 / 700.
The sub-heading token is the site's eyebrow: 12px, wide tracking, used above h1/h2.
Don'ts
- No third typeface. Arial and Inter are fallback machinery, not brand faces.
- No bold or heavy IvyPresto; no all-caps display headlines.
- No live-text positioning line where a vector can be used.
- No leading or kerning improvised per layout — the percentages above travel with the size.
- No long body passage set in Neue Montreal Light; Light is for refined, short applications.