Media
How the system applies in print, digital, social and video.
Conexeu — Digital media rules
Conexeu — Digital media rules
Source: live conexeu.com build (Webflow site 69c4549b8f49d446ae6a35dc, stylesheet
conexeu-bioregeneration.webflow.shared.58c228396.min.css), read 2026-08-21, cross-read against the
2026 brand guide.
Type ramp as built
h1 3.75rem/110% · h2 2.5rem/125% · h3 1.875rem/133% · h4 1.5rem/141% · h5 1.25rem/150% ·
h6 1.125rem/150% · body 1rem/150% · paragraph 1.0625rem/130% · button 0.9375rem/150%.
Display steps L 4.6875rem · XL 5rem · XXL 5.3125rem · XXXL 5.625rem.
Eyebrow ("sub-heading"): 0.75rem at 0.0875rem tracking, above h1/h2.
Surfaces
Radii 15 / 20 / 30px. Containers and section rhythm: see
../00-foundations/space-grid.md.
Web font reality
- IvyPresto Display is served from Adobe Fonts kit
use.typekit.net/gjp5blw, domain-locked to conexeu.com. It will not load on any other host — Oracle portal, PreWiki artifacts, client micro-sites, Vercel previews. - Neue Montreal is declared as
"Pp NeueMontreal", Arial, sans-serifand in practice falls back to Inter. - Off-domain, the guide's sanctioned fallbacks are Times New Roman (display) and Helvetica (body). Any closer substitute is a declared deviation printed on the artifact.
Colour on the web diverges from the guide
The site ships greens the 2026 guide never defines: --dark-teal-green #042A23 (its actual ground),
--green-pine-forest #0B463B, --light-green #0A7561, --medium-green #499486,
--border-green #2A695D, plus --_color---pearl #F8F7F3. And --gold #D4A041 is metallic-1, not the
guide's solid gold #FFD902.
For new digital work use the canon tokens. When editing the existing site, match the page you are in and log the divergence — do not half-migrate a page.
The therapeutic colour → vertical mapping (Iris / Hydra / Coral / Rose) is not implemented on the live site; platform pages are green and gold only. Applying it is a design decision, not a fix.
Accessibility
Contrast is computed in
../../Oracle Brain/Brand Assets/Colors/colors.md.
Never set body copy on CG 3, CG 4, Coral 2, Rose 1, Rose 2 or Slate 3.
Conexeu — Print media rules
Conexeu — Print media rules
Source: Conexeu Brand Guidelines v1.0 (2026) — sections 4.2 (gold), 6.1 (mesh), 6.2 (frame), 7.0 (business system), 8.0 (brand applications). Extracted 2026-08-21.
Frame
Print and large-format take the Emphasis Frame — up to ~3.5% of the composition — "where added presence is needed… in more visually competitive settings." Digital and editorial stay at ~1.5%.
Gold in production
- Gold Solid
#FFD902— on white or Conexeu Green. - Gold Metallic
#D4A041→#FBE67B→#FCFBE7→#F7D14E— "reserved for Conexeu Green or true production finishes such as Pantone metallic or gold foil stamp." On print, prefer a real finish over a simulated ramp. - Gold never on a secondary green tone. Always sparing.
The Mesh in print
The metallic-gold-on-green mesh is the guide's designated "high-impact, premium" execution — the one place the system is allowed to be lavish. Solid gold on white is the light-texture variant.
Colour specification
The guide's swatch captions carry RGB / HEX / CMYK — PMS fields, but every CMYK value is printed
as 0/0/0/0 and every Pantone reads the literal word Pantone — i.e. no CMYK build and no PMS
number has been specified for any colour in the system.
Do not send a job to press on this file. Get CMYK builds and Pantone equivalents from the client first, or have them approved from a printed proof. Converting the hexes yourself and calling it canon is how the green shifts between suppliers.
Delivered print artefacts
Brand Assets/Templates/Conexeu_LH.docx (letterhead) and guide section 7.2 (business card, visual
only — no dielines, stocks or finishes specified). 7.3 Presentation Template is Xxx.
Needs source
Stocks, finishes, dielines, bleed and safety, minimum reproduction sizes, and the whole of section
8.x Brand Application (titled Xxx in the contents).
Conexeu — Social media rules
Conexeu — Social media rules
The operative social rules live in
../../Social/Rubric/social-rubric.md(the rubric the PreSocial scorer grades against). This doc exists to keep the design-system tree uniform; do not duplicate the rubric here — link to it.