Graphic devices
The graphic devices and how they are used.
6.1 The Mesh
"The X Mesh is a signature graphic element that expresses structure, support, and surface interaction. It is used selectively to reinforce the brand's connection to scaffolding and bioregeneration, ranging from bold, premium executions to subtle, textural applications."
A continuous lattice of interlocking X forms — a diamond/scaffold net, drawn in hairline stroke, never filled. Three sanctioned modes and no others:
| Mode | Ink | Ground | Use |
|---|---|---|---|
| Metallic Pattern | metallic gold | Conexeu Green | High-impact, premium moments. Full-field. |
| Contour Overlay | white / light hairline | photography (skin, tissue) | A dimensional mesh across therapeutic areas, following the natural form of the body with clear, unobtrusive contrast. Localized patch, not full-bleed. |
| Subtle Texture | solid gold | white | Light background texture that adds depth "without competing with content." |
The contour mode is the one that carries the idea: the mesh must deform with the surface it sits on. A flat mesh pasted over a photograph is off-canon.
6.2 The X Pattern
"A modular arrangement of adjoining Conexeu Xs, typically used in small groupings within an image or layout with ample whitespace. It is designed as a secondary graphic accent and should be used sparingly within compositions."
Distinct from the Mesh: large, open, outlined X letterforms loosely interlocked in a cluster — countable Xs, not a texture.
- Conexeu Green on light or white grounds; white on darker grounds; solid gold on white for "more elevated moments" only.
- "Best cropped into photography or positioned at the edges of a layout, rather than spanning full surfaces."
- Needs ample whitespace around it. A full-surface X Pattern is off-canon — that is the Mesh's job.
6.2 The Frame
"The Frame is a signature Conexeu device used to create focus, structure, and brand presence across applications. It reinforces consistency in how the brand is experienced, helping to anchor content and distinguish Conexeu in market."
A rule inset from the composition edge, containing the content.
| Variant | Weight | Use |
|---|---|---|
| Standard Frame | ~1.5% of the composition | Digital and editorial. "Maintains structure and consistency without overpowering content." |
| Emphasis Frame | up to ~3.5% of the composition | Print and large-format, "where added presence is needed… in more visually competitive settings." |
Weight is a percentage of the composition, never a fixed pixel value — at 1080px square that is ~16px standard and ~38px emphasis. The guide's own slides are framed: green field, white page inset, hairline containment. The "Architects of …" cards in 4.5 are framed the same way.
6.3 Iconography
"Clean, circular line-art icons that balance literal and abstract forms with minimal detail and controlled stroke weight."
- Geometry: every icon sits inside a circle; the glyph is line-art, centred, no fill.
- Measured spec: ~180 × 180px at 2px stroke — i.e. stroke ≈ 1.1% of icon size. Express it as a ratio, never as a fixed px, so it scales.
- Light mode (default): Conexeu Green on white or light. "This is the default and most common application."
- Dark mode: icons reverse to white on dark grounds.
- Motifs observed in the guide set: layered waves, a seven-circle cell cluster, an asterisk/burst, a four-circle quad. All single-weight, all inside the circle.
Cross-device rules
- One device per composition. Mesh or X Pattern, not both.
- Hairline only. No device is ever filled, blurred, gradiated or shadowed.
- Gold devices never sit on secondary green tones (4.1 gold rule).
- Devices are structure, not decoration: they should read as scaffolding, which means they respect the geometry of whatever they overlay.